Course Overview
E-commerce is one of the fastest-growing sectors in the global economy. Whether you're looking to start your first online store or scale an existing business, this course provides you with everything you need to succeed in the competitive world of online retail.
Through 8 comprehensive weeks, you'll learn how to build, launch, and grow a profitable e-commerce business. From choosing the right platform to mastering digital marketing, payment processing, and customer retention strategies, this course covers it all.
What You'll Learn
Platform Selection
Choose and set up the perfect e-commerce platform for your business needs
Product Strategy
Source, price, and position products for maximum profitability
Digital Marketing
Master SEO, social media, email marketing, and paid advertising
Conversion Optimization
Increase sales with proven CRO techniques and user experience design
Analytics and Data
Track, measure, and optimize your store's performance with data
Scaling Strategies
Grow your business with automation, outsourcing, and expansion tactics
Course Curriculum
- Introduction to E-Commerce
- Business Models and Niches
- Platform Comparison (Shopify, WooCommerce, Magento)
- Legal Requirements and Compliance
- Domain and Hosting Setup
- Store Design and Branding
- Product Pages and Navigation
- Mobile Optimization
- Product Sourcing Strategies
- Pricing and Profit Margins
- Inventory Management Systems
- Fulfillment Options (Dropshipping, Warehousing)
- SEO for E-Commerce
- Social Media Marketing
- Email Marketing Campaigns
- Paid Advertising (Google Ads, Facebook Ads)
- Analytics and Optimization